Social media fatigue is what the Gen-i has been experiencing of late, as they tend to log on to social networking sites less frequently, according to a recent survey carried out by The Associated Chambers of Commerce and Industry of India (ASSOCHAM). Post an interaction with about 2,000 youngsters in the age group of 12-25 [...]

Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad. Social media continues to move forward toward business integration, a trend that I identified last year. In a joint study from [...]

Facebook has a new rival in Pinterest. Being described as the hottest thing to happen to social networking after Facebook and the hottest social startup of 2012, Pinterest is rising very fast in user adoption. The site – it acts as a perfect foil to twitter and facebook – allows users to collect photos and [...]

Last week, Facebook filed documents with the government that will allow it to sell shares of stock to the public. It is estimated to be worth at least $75 billion. But unlike other big-ticket corporations, it doesn’t have an inventory of widgets or gadgets, cars or phones. Facebook’s inventory consists of personal data – yours [...]

A significant part of your life revolves around Google. You use Gmail for work as well as personal emails. You use Google+ for virtual bonding and sharing content. You use Picassa to store photos, andYouTube for your fix of video clips. You know Google is tagging advertisements as well tailoring search depending on your web history. But, starting [...]

The internet is a blessing in disguise. Though it helps the world become a smaller place, it exposes one to perils of many sorts.                   Photos, videos and personal information of oneself on social networking sites can make one extremely vulnerable and fall prey to prying eyes. [...]

Social networking site Facebook’s latest service Timeline has been globally rolled out. The company said Timeline had so far been available only to a few people, but now it had made it available to everybody. Timeline was announced by Facebook CEO Mark Zuckerberg at the f8 conference in September. Here’s all you need to know [...]

“The miracle of social media is its unique combination of individual voice and mass audience.” Spokesmen do not speak for themselves; they are their masters’ voices, or they don’t remain the voice for very long. Ministers, similarly, do not propose dramatic, or drastic, policy options without implicit clearance from their boss. This is standard practice. [...]