How Can Startups Leverage Social Media?   6 comments


Acquiring the reach has always been the thorniest problem with new startups. Being a new business, no one knows about it until it succeeds and becomes popular. Until recently, advertising or waiting for word of mouth was the only option for gaining popularity. But, today the entire scenario has changed. There is a hungry community willing to follow you and your ideas if they are interesting through social media.

 Still in its growing phase, social media tends to show a differentiating future instead of just following or liking a page. It will be all about engaging the customer with the brand, where users need to tell them why the follow or like the brand. This will help them to create a good content for their brand and create a page which will be more factual and realistic. This is future, but the startups can start with the current trend in the social media marketing and hop-on to leverage them to gain brand presence among their potential buyers.

There continues to be some interesting and original ideas to leverage the social media. The first and the foremost is the launch page that should be effective enough to be used by users in social media. Having buttons and tabs where visitors can easily like, retweet, or dig the new product or service will help the startups create a prelaunch buzz in the market and among the consumers.

The power of social media lies in its ability to link people together. Having a launch page and a social network page is one of the initial steps. The next is to integrate the movers and shakers of the social media sphere. It is one of the best options where in startups can shape how people view and talk about their brand. They can immediately create a loyal fanbase and adjust their message with the feedback they receive.

Social media has its own pros and cons. With Facebook, it is easy to get the marketing message out in the market, receive customer feedback and allows the startup entrepreneurs to control their brand’s image. But on the other hand, Twitter is a great outbound messaging tool that allows the startups to reach hundreds of people immediately. Even replies to clients are easy to monitor and follow.

YouTube is also another social media that startups can leverage upon to build the brand image. Using YouTube can help the startups to educate the potential customers and clients about the usage of the product. Just signing for a Facebook or Twitter account is not enough. The need is to identify where the potential customer lies and use the social media effectively. Instead of going mile wide, be hyper-focused and hyper-active in those spaces where the target customers actually are.

An over branding in the social media can result in the failure of the brand. It is important to remember what social media is all about. It is not advisable to create a self-promoted brand on the social media. Why will people follow your brand if no one else promotes it? Rather, create a content that is socially interesting or noteworthy on its own merits. In the social media, it is important to develop an identity or a voice for the product or service instead of just going for a Unique Selling Proposition. With the increasing usage of mobile and number portability, the social media is going to thrive as the next big marketing tool for every startup. The technology has made the task easier and also more competitive. What one need is thriving the correct nerve of the target audience and corroborate their survival.

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Posted December 13, 2011 by avinash2060 in Marketing

6 responses to “How Can Startups Leverage Social Media?

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