American online retail giant Amazon.com has made an entry into the Indian market with Junglee.com, an online shopping site powered by the $ 48 billion company. The site which went live on Thursday morning says that its an online shopping service by Amazon “which enables customers to find and discover products from online and offline retailers in India and from Amazon.com.”
With e-commerce picking up in India, the third largest Internet market after US and China, the online retailer has been rumored to enter the country for some time now. Customers can find over 1.2 crore products and 14,000 brands, the website claims. The company is set to make an announcement on Thursday.
Amazon, founded in 1994 by Jeff Bezos quickly grew to become the world’s largest online retailer selling books to electronics on its website largely to the American consumer. Kindle, the company’s popular e-book reader is also being sold on the site.
Earlier, PTI had reported that the world largest Internet retailer Amazon will set up a facility in Hyderabad and employ over 3,000 people. According to the report, the Andhra Pradesh government had met with an Amazon delegation led by John Schoettler, VP (Global Real Estate and Facilities) in November after which the announcement was made.
The e-commerce market in India has more than doubled from a $ 4 bn in 2009 to nearly $ 10 bn in 2011. Nearly $ 350 mn has been poured into 40 Indian e-commerce startups till the end 2011 compared to $ 43 million in 11 companies in 2009.