How to Market Your Business When Broke   4 comments

A lot of people think about possessing their own business to become a successful entrepreneur. But for your business to take off the ground you need revenue in hand. I am sure many of us are familiar with the saying, “You have to spend money to make money.” You can’t get the word out without money. It is not a rule that you need to be a millionaire in order to market your business or even kick start your BIG DREAM!! If you look around you are existing at such a point of time where the social web provides ample of cost effective opportunity that will help you to build your empire and make your business grow. You challenge here will be finding the right strategy to make sure you reach your target audience.

Time To Be An Expert

If you plan to target your audience through social media, then don’t just limit yourself to advertising. Consider blogging, tweeting, sharing, and updating about things relevant to your industry, you can build credibility in your field. If you are good with your writing skills then write articles about how your product will benefit the users, create educational videos about your products, or post pictures and if you have been in an industry trade show, tweet commentary. Your active presence in all these will help your business gain visibility and credibility. Because every piece of content you post online has the potential to boost your brand and drive search results and traffic at no cost.


How about people in real? Arrange for a free networking event and you will be amazed to see the number of people participating in it. Consider all such networking campaign you arrange for as a mini marketing campaign. You could find yourself spending less and getting your message directly to people. You come across like minded people at such events who could be great partners for your business. Having live face to face contact helps to build rapport easier with someone in person than online. Your network can be an excellent source of new perspectives and ideas to help you in your role. Expanding your contacts can open doors to new opportunities for business and career advancement

Offer Ad-Funded Payment Options

Now that social web and networking has helped in gearing up your business and increasing the flow of customers, next important step would be boost the size of your transactions and increase customer loyalty. You can acquire this by being a bit different and making a smart move of opting for transactional advertising. If you are a small player dealing with relatively low-cost or web-accessible products, then this technique will definitely help you generate revenue.

Create a Press Release Campaign

Press releases can give your brand exposure. Done correctly, they can also increase traffic to your website. Write your own press release and submit it to the appropriate channels. If you feel your business is newsworthy, send it to local media. Free services online can also be grabbed as an apt place to submit your press release. The press release should highlight your company, your products or how your company is involved in your community.

Maximize Your Mailing List

Keep a record of all your customers or the people you encounter at the networking events. Have them in your mailing list. Push out information about new products or services; give a special deal to your mailing list, share information with them. If yours is a dedicated business then it shouldn’t take you time to build a pretty hefty email marketing list. Your goal should be that everyone who receives the email will find it valuable enough. Follow up and make a telephone call to check that your information is up to date.

Posted April 8, 2012 by avinash2060 in Marketing

4 responses to “How to Market Your Business When Broke

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